Foundations of Slovenian and International Book Market Research

Foundations of Slovenian and International Book Market Research

Study Cycle: 1

Lectures: 45

Seminars: 30

Tutorials: 0

ECTS credit: 8

Lecturer(s): doc. dr. Vogrinčič Čepič Ana, red. prof. dr. Kovač Mihael

Content

Definition of book market. Segmentation and diferentiation of book market. Methodology for book market research. Differences among big and small European book markets. Role of book history in contemporary book market research. Indicators of competitiveness of contemporary book industries. History of book market research in Europe and USA. An overview of current book market research in Europe and USA. Pecularities of Slovene book market. Book markets in developing countries. US book market. Diferentiation and segmentation of European book markets. Globalization and world book markets. Impact of public libraries on contemporary book markets. Differences between Slovene and other developed book markets.